WIC Outreach Project

The WIC Outreach Project was intended to increase retention rates among eligible children in New Castle County, DE through a partnership between the State of Delaware WIC Program and the Food Bank of Delaware. Findings from previous research indicate that the major barriers to continued participation for WIC are lack of eligibility awareness as well as time and travel. This project was intended to address both these barriers by creating marketing materials to increase awareness of eligibility and conducting on-site certifications at childcare facilities throughout New Castle County, Delaware.