WIC Works Resource System
U.S. Department of Agriculture
The State and local agency establishes policies to ensure development, implementation, evaluation and dissemination of quality nutrition education, breastfeeding promotion and support and materials that deliver accurate, relevant and consistent messages to participants or, when appropriate, to their caregivers or proxies, to achieve optimal health outcomes in relation to their nutritional status and/or their nutrition-related concerns and goals.
The goals of nutrition education and counseling, including breastfeeding promotion and support, are to emphasize the relationship between nutrition, physical activity, and health as well as assist in achieving a positive change in dietary and physical activity habits resulting in improved nutritional status and the prevention of nutrition-related problems.